It's ironic that the one activity that's done most by web masters is the most ignored: writing. There are a bazillion web sites out there (and, er, one in here too) that purport to tell you about the tech, the syntax, the semantic web and whatnot. There are very few that actually give you useful assistance in the art and craft of effective writing for the digital medium. A recent article over at A List Apart, Who needs headlines? reminded me of this fact. It also reminded me of a terrific resource that any web writer should check out.
Copyblogger is an endless stream of "copywriting tips for online marketing success", and while that may sound like hype, it really is the best site of its kind, at least that I have seen. Many thanks to Brian Clark for sharing his expertise with the world so generously. I'm ashamed to admit that I have not been following it as religiously as it deserves, but I hope I'll redeem myself by throwing some traffic in that direction. (Also, the Copyblogger theme for Wordpress deserves a look.)
Do you have some other resources on web writing? Post a comment, I'd love to hear about them!
